It is interesting to see many businesses out there are still living with the belief that social networking is a waste of time, and has no business application.
If you need to find a business or product that you can trust, most people turn to their friends, people they know or their immediate social network to canvass candidates for what they need. There is little difference in doing this electronically, except potentially that you can garner more leverage.
Many businesses understand social networking as being a way to build an interested audience, engaged in what they are offering. They also see it as way to connect with influencers who can help spread the word about their product or service.
Doing so via electronic means is far more cost effective than traditional marketing endeavours, such as doing brochure drops. Like all marketing ventures, social media is not an immediate cure all and is not something to be tackled without research and planning. It is however a tool that really needs to be included in every business toolbox.
If you remain unconvinced just look at how the younger generation receive information. Most don’t use emails and few make phone calls. Most are glued to their mobiles swiping and tapping away on information provided to them by their peers. To get in front of this audience, this is where your business needs to be, and the best vehicle to achieving this is social networking.
For help setting up a social networking strategy for your business contact Correct on (02) 8831 8200.
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