From 21st April 2015, Google has changed its search algorithm to more highly favour sites that are mobile friendly. Typically, this means that sites that are designed to be responsive (i.e. automatically scale and change to suit the screen size) are going to move up the rankings.

You can test whether you web site meets Google’s new criteria by entering your site address at:

If you have a recent web site then you should pass with flying colours, but a great many sites will fail. If yours does, you need to decide what actions need to be taken.

If your business relies on customers locating you using search, then you are going to need to look at making your website ‘mobile responsive’. This may or may not be easy depending on the platform that you have used to create and host your website. The most common platform on which websites are created is WordPress which is what is known as a CMS (Content Management System). Depending on where your WordPress site is hosted it may simply mean an upgrade to the latest version of WordPress or some simple tweaks.

It is important to understand how important mobile is going to be in the future. It is fast becoming the dominant platform for the majority of Internet users. This is exactly the reason that Google is changing its algorithm to reflect this trend, and every business should take a moment and check whether their websites are mobile friendly, and if they are not start taking steps to ensure they are.

The main point to note here is that Google is changing how sites rank in search based on how mobile friendly they are. If your business does not rely on Google search to generate business, then you probably have some time up your sleeve to get your site mobile ready, but don’t simply put it off because its importance is only going to grow.

Image courtesy of Stuart Miles at