Google Chromecast is a small ‘dongle’ that you can plug into the HDMI port of your TV and allows you to view media from your Android device. The Chromecast has finally arrived in Australia and is available from the Google Play Store or from retailers like JB HiFi or Dick Smith.

You can learn about what the Chromecast is all about from the Official Google Australia blog:

The ‘dongle’ will cost around $49 which makes it pretty much a ‘no-brainer’ if you are a big consumer of content on your Android device and even more so if you spend a lot of time watching YouTube.

One of the great things about the Chromecast is the number of developers that are now integrating their apps to the device with everything from movies to music to TVs shows all becoming available via Chromecast.

Clearly Google’s aim is to get you watching more or their properties like YouTube to not only sell advertising but collect and analyse viewing habits. It demonstrates the ongoing shift in the media landscape to be more ‘on demand’ than scheduled consumption.

If you enjoy streaming media on your device and wish that you could easily view the content on your big screen TV then the Chromecast is for you. Even if you don’t, at $49 it is probably still worth getting to have a play with!