An smarter way to send email newsletters

Blog Author: Aaron Smith | August 9th, 2013

Because many people live in the email they believe that traditional email is the best way to send a newsletter. Nothing could be further from the truth. Sending lots of emails, to many people all at once will typically trigger spam protection in your email system and prevent you from doing what you want to do.

Unfortunately, because email is so easy to use and is effectively free it has been grossly abused over the years to the point where the majority of traffic on the Internet is effectively spam emails as no doubt your inbox is aware. Of course the idea is that you want to have your email correspondence delivered without it being tagged as spam.

Trying to send bulk emails from your standard email client is a sure way for the email to be viewed as spam. A better approach is to use the services of a bulk emailing provider like Mailchimp or Constant Contact.Mailchimp is a particularly good option in that it provides much of the functionality most businesses need for free.

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Another benefit of using a bulk email provider is that they are able to provide a comprehensive report on whether your emails where opened, what links people clicked on and whether peopled forwarded the email onto others. Importantly, it also allows recipients to self manage their own subscriptions reducing the maintenance burden.

Most importantly, because these services use their own bandwidth and mail servers to send out your information which greatly reduces the impact to your business. You’ll also find that these services also provide a huge range of templates you can select from as well very powerful editing features. In fact, you’d be hard pressed to find a more comprehensive design and management tool for email on the desktop.

If you are still trying to send your newsletters by standard email then you need to have a look at services like Mailchimp because not only is the price right (i.e. free) but the functionality probably already exceeds what you are using. Save time, improve your communications and gain valuable insight into the results your campaigns are generating, use an email service like Mailchimp.

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