Welcome to the July Edition of "that's Correct!"
- We explore some creative ways to tap into a powerful marketing tool that we would bet is sitting on your desktop right now...
- What would you say to saving just one hour during your working day? What is that worth to you? Whatever way you look at it, productivity savings can really add up...
- With the impending release of Microsoft Windows 7, we are getting asked a lot of questions about what upgrade options exist for clients who are contemplating purchasing PCs right now. Good news is, you don't have to wait!
- Meet Trevor Harte, our latest addition to the Correct Solutions' Help Desk...
"Creativity: the ability to use the imagination to develop new and original ideas..."
In business, being creative includes the ability to use technology to do the hard work for you!
There are some fundamental concepts that any small business can struggle with when it comes to marketing themselves creatively. Some of these include:
- Establishing a brand identity
- Designing and communicating persuasive offerings
- Increasing repeat commerce with existing customers
- Growth and change
Two businesses side by side may have installed the same technology; that doesn't mean they get the same value out of their investment. Both the way that a company (through policies and procedures) and that company's employees (through productivity techniques) go about using applications and add-ons can make a huge difference.
Let's talk about email. Assume on average you send 50 emails a day. Your company has 20 employees and on average, they each send out about 50 emails too. That is a whopping 1000 opportunities everyday to cement your brand identity, communicate offerings and increase repeat business!
Email is a somewhat under-utilised resource when it comes to marketing. It is often used to send out countless messages to unwilling recipients in an effort to solicit business; the real power however lies in communicating your significance to existing clients and contacts, with whom you have established daily dialog. The question every business needs to consider is: "How can we unlock the branding power of everyday email?
The answer can be as simple as effectively optimising your email signatures. Doing so can go a long way to addressing some of the common issues outlined above...
Establishing brand identity - creating email branding can fortify your company's corporate character in the minds of customers, vendors and other contacts. It is a simple way to form an instantly recognisable identity.
Communicate offerings and other news - effective email signatures can be used to add timely campaign messages, alert recipients to new awards your company has won, events that are coming up, or new product announcements. All of these factors assist in getting your message out to your existing client base and in turn, you are likely to generate repeat commerce!
In addition, email signatures with dynamic content allow for growth and change within the company.
Okay, so how does technology do the hard work for us?
There are a couple of really cool Mail Utility programs from Exclaimer that can empower your email. Contact Correct Solutions today to discuss your unique requirements further and let us show you how!
What would you say to saving just one hour during your working day? What is that worth to you?
If you add it up over a year that equates to a full working month of time saved. That means that if you saved only a single hour during a working day you'd only need 11 months for what currently takes you 12. Perhaps another way to look at it is that you would only need to work 11 months and have 1 month off a every year. Wouldn't that be nice?
No matter which way you do look at it, saving as little as one hour a day can have a huge impact. Now multiply that over everyone in your business and you begin to appreciate how small improvements can add up to big savings. How is it possible to save one hour a day you ask? By using your technology better.
Wouldn't you like to know how to save time with email? Wouldn't you like to know how to find information faster? Wouldn't you like to know how to automate things more? Chances are you already have all the resources to achieve as little as 1 hour a day saving, you just need a little help showing you the right procedure.
Correct Solutions can help you get the most from your existing technology. We can help you boost your productivity. In short we are confident that we can save you at least 1 hour a day. Skeptical? Contact us for a free no obligation consultation and let us show you how to be more productive.
With the impending release of Microsoft Windows 7, we are getting asked a lot of questions about what upgrade options exist for clients who are contemplating purchasing PCs right now; "which Operating System is right for me?" needs to also take into consideration a platform that is not as yet available...but soon will be in hot demand.
The Windows 7 Upgrade Option Program from HP
Anyone who buys an eligible PC from a participating OEM such as HP will all receive an upgrade to the corresponding version of Windows.
Eligibility Requirements:
- Your PC must be purchased between June 26, 2009 to January 31, 2010
- One of the following Windows Vista versions must be factory-installed on your PC - Windows Vista Home Premium, Vista Business, Vista Ultimate.
The majority of the business grade models of Desktop PC and Notebooks that we sell are covered under the Eligibility Models list, but a complete list (including the consumer grade models for anyone considering home PC purchases) and further details including upgrade paths can be found here: http://h20426.www2.hp.com/program/windows7/upgrade/ap/en/index.html
Importantly, to receive your Windows 7 Upgrade Kit from HP, you need to visit this website and order it! So, if you have purchased a new PC for home or work since June 26, or you are considering buying new PCs for the company, make sure you check out this website and order your Windows 7 Upgrade Kit.
If you would like assistance or more information regarding this topic, please contact our office to discuss further.
We'd like to introduce the latest addition to our support team, Trevor Harte.
Trevor started his IT career in a traineeship as a software support specialist for the leading export documentation software supplier, Ozdocs, progressing to providing personalised support and managing the accounts of some of the biggest exporters in Australia.
Since then, Trevor has trained in Network Management and shifted his focus to Windows systems administration and network support while working for IT recruiter and outsourcer, Infinity Labs, and is currently studying to obtain his Microsoft Certifications.
Trevor joins the team at Correct with aims to continue his development in IT and provide ever increasing levels of service to our clients.
Trevor has recently become a father and shares some keen interests with other Correct Solutions staff in motorcycling, car clubs, DIY, mechanics and online gaming and enjoys the opportunity of taking his sports-bike out for an early morning scenic journey with fellow riders.
